Samsung bought Boxee in July 2013 for approximately \(30 million to acquire its engineering talent, user interface (UI) expertise, and cloud-based DVR capabilities</strong></mark>. At the time, Samsung was the dominant global TV manufacturer but faced criticism that its smart TV software was clunky, impractical, and difficult to navigate.</p> <p>The strategic motivations behind the acquisition, the context of the streaming market, and the ultimate outcome of the deal highlight why Samsung made the move. Why Samsung Made the Acquisition Boxee acquired by Samsung, reports peg sale at \)30 million
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